Leadership and Management Essay Example | Topics and Well Written Essays - 1250 words

Leadership and Management - Essay Example The company’s name is Sweet Nature Limited. Besides the Marketing department, the company had three other major departments: Finance department, Purchasing and Supply Chain department, and Human Resource department. In the department, I was a member of a certain group charged with the responsibility of making important decisions concerning sales and marketing. The group was under Bill, who was the Vice President, Mary, the Manager, Stella, Frank and I who were market researchers whereas Peter and Jane were public relation assistants. The table below delineates the responsibilities and attributes of each of the people in the group. ... ws with the media Chatty Experiences Friendly sociable Name :Peter Sex : Male Age :30 years Public relations Chooses the right form of advertising Media spokesman of the company Conduct interviews with the media Friendly Introverted Table 1: A table showing the names, age, exposition, duties and the basic attributes of each of the members in the Sales and Marketing decision making group At one instance, the company was contemplating introducing a new line of products. We held a meeting in the company’s boardroom for several hours to discuss on various matters concerning the new product, with regard to sales and marketing. The company’s top management needed to seek our opinion as to whether the new product would be lucrative to the company. As the marketing department, we had extensive knowledge about the target market of the new product and the strategies required to successful introduce the product. However, during the meeting, there arose various disagreements among the group members basing on a variety of issues. Some members could not agree about the market entry strategy, the initial pricing of the product, the means of advertisements to be used to promote the product, matters to do with market segmentation, among many others. Thus, in the meeting, there was increased communication breakdown. Bill, the Vice President in sales and marketing department, chaired the meeting. He veneered a rough time controling the group as there was heated debate in various aspects. An eminent example which depicts how the group could not come to consensus so easily involves the pricing strategy to be adopted during the introduction of the new product. The table below depicts what transpired during the discussion regarding price strategy Member View on pricing strategy Bill He

Balance lab Report Example | Topics and Well Written Essays - 250 words

Balance - Lab Report Example Record the reading The Centigram Balance, which gives a reading of 2.3 on weighing the copper slug directly, has a sensitivity of 0.1 grams, whereas the Electronic Balance which gives a reading of 2.999 for the same slug has a much higher sensitivity of 0.001g. It is important to use the same slug for both instruments to make sure that any disparity in the readings is due to the instrument being used and not because of a difference in the mass of the copper slug being measured. The Electronic Balance has a higher accuracy. This is further proved by the value obtained for average mass of a copper slug using an Electronic Balance. This value, 2.980, is very close to the reading 2.989 which was obtained when a copper slug was measured on the Electronic Balance using weight difference method. The Electronic Balance, due to its high sensitivity and accuracy is more reliable for measurement of small masses. The Centigram on the other hand has a much lower accuracy and sensitivity and is thus unsuitable for small masses. Weighing by difference is different from weighing directly because it involves taking two readings and then subtracting the two to get a value for the mass that has to be measured. Weighing by difference gives more accurate results because when the readings are subtracted then any zero error due to wrong calibration of the instrument will be removed from the final reading. In case of weighing a mass directly if the instrument contains a zero error it will show up in the reading obtained which will then be inaccurate. Conclusion: This experiment establishes that the use of an Electronic Balance as opposed to a Centigram Balance and the use of weighing by difference technique as opposed to weighing directly produce more accurate